No Sex

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NO SEX by Atelier Biagetti

Text from Maria Cristina Didero I Extract from Atelier Biagetti´s website:

And so it continues, Alberto Biagetti and Laura Baldassari’s lucid and intensely personal examination of the world around us, of the society we live in and of the manias and fashions of contemporary life.

After BODY BUILDING, last year’s glossy and ironic episode in which the creative couple revisited the world of the gym, underlining the excessive pursuit of the perfect body and the stereotypical idea of beauty, NO SEX can be considered the second volume of the same chronicles. This project looks at the facts and tendencies of the world around us. Once again it involves the body but this time Biagetti and Baldassari go even deeper, into the psyche, to concentrate on the perception and the accessibility of sex in the world today, bombarded as it is by ever more excessive and explicit images made available to anyone at any time thanks to the internet. Sex has always been the taboo subject par excellence but, over the last couple of decades, it has been generally accepted by society (although never quite completely) and, thanks to the advanced communication technology that we so take for granted today and which has really superseded printed media in this sector, ways of “consuming” it have changed radically making it accessible to the masses and in many different forms. The sex portrayed here is ascetic yet intriguing; it is seductive, encouraged, even commercialized, and is made attainable in a futuristic, imaginary environment – more or less real – who’s to say just how real. The two designers have looked to the habits, practices, uses, methods, fetishes and passions, but also to the addictions and contradictions, the conflicts and personal inclinations that sex generates in the world today. NO SEX goes beyond the analysis of appearance and of aesthetic beauty to create a sort of secular Eden, a refuge or even a sci-fi pleasure-house where it is possible to achieve both psychological and physical completeness on demand.

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